With all the search engine syndicates out there, there is still no doubt as regards to what are the big three search engines users and paid search advertising firms opted for. These are Google which takes 60%, followed by Yahoo with 20%, and MSN with just under 10%.
I don’t think there’s anyone who has never Goggled the net for undoubtedly everyone has tried it. The justification it’s number one is because it has the most broad and related search coverage. You’ll not only unearth web pages and pictures on Google, but also news and comparative shopping results. It also features the More pop-up menu that gives access to human-compiled facts, videos, books, scholarly aids, catalog searching and other useful services.
From time to time, users want to view the former versions of the current web pages they are on to see if they could help in their search, and that’s where Google’s cached links come in. You’ll also hit upon word meanings, phone numbers, stock quotes, street maps. The Google toolbar and other Google web applications are also crafted to be of service to searchers. These are more than enough justifications why Google is number one.
Yahoo!
Taking second place is Yahoo, the web’s first directory and hierarchical website. What makes Yahoo special is users can feel a sense of community when using the search engine. Yahoo would like to make individuals and corporations from around the planet into one community.
Searching on Yahoo is undeniably fun and easy. Yahoo has placed tabs above the search box for users who want to search specifics like pictures, Yellow page listings or shopping comparisons. If you don’t unearth what you’re seeking in the standard search box, Yahoo has a discrete home page for search purposes where it has more dedicated facets.
MSN
Even though just below 10% of the search population employ MSN, but its Microsoft technology has permitted it to give distinctive elements that the other search engines don’t have. These are the automatic MSN spider, the human tweaking and refining of categories and links, and the index generator that sorts pages into subjects, directories, rankings and others.
The choosing of which search engine to make use of basically comes down to personal inclinations and purposes. However, it looks like Google is the search engine choice for the greater part of searchers and Pay Per Click publishers around the world. For websites that would like to get a cut of the 60% of the searching community, capable PPC advertising services firms are there to assist you. The minute PPC publishers secure your status in the top three search engines, you will be assured to reach your target audience.