There is a bit of confusion regarding search engine optimization. Some people suppose that SEO (the abbreviated form) is nothing additional than tricking search engines into giving a high ranking for a explicit site. Others suppose that search engine optimization is therefore advanced that they might not presumably understand it. Neither of those views are correct. Search engine optimization is best defined as the art and science of building net pages that are both search engine friendly and user friendly. Below are four basic steps that you must take when optimizing your net pages.
1. Your web design ought to emphasize text and not graphics.
“Search engine friendly” suggests that that search engines ought to be in a position to search out knowledge on your website that they’ll place in their knowledge bases. While a picture could be price a thousand words, a research engine is making an attempt to classify pages by text and not by images. If you’ve got an opening page with a stunning image of the sea and solely 2 words of text saying “enter here” then this page can not rank high in searches for Florida Vacations. Equally if you’ve got a headline with vital text containing your website’s keywords it should not be displayed as a gif or jpeg image. Pages that are all flash or all images don’t seem to be search engine friendly, and often don’t seem to be user friendly as well.
2. Links to your interior pages ought to be simply found by search engines
An important issue to remember is that you want not only your main page, however all your interior pages to be included in the search engine index. Whereas most individuals can in all probability enter your web site through the most page, several will enter when doing searches that cause them to your inner pages. The simplest method to make positive that search engines will find and index your inner pages is to incorporate text links to these pages. If you have got navigation system that uses Java script or images, then it’s best to feature an additional text link navigation bar at the underside of the positioning to make sure {that the} robot follows the links to your inner pages.
3. Your pages should be engineered around specific keywords or keyword phrases
Robotic search engines and human users have one thing in common: they are trying to work out what your web site or your particular internet page is all about. It’s not potential to urge high rankings for thirty different search terms with solely one net page. But it’s possible to make separate web pages which make a case for and give importance to numerous aspects of your organization’s activity. These sub pages can be optimized so that they perform well in searches for your various keywords.
4. Once your material is organized, then your keywords ought to seem in strategic parts of your web pages
If your web site is concerning Florida Vacations, then these words should seem in the following places of your html pages:
a. In the file name or the url.
If your website is named www.floridavacations.com then this will give you a head start in any searches for this term. Similarly if your company is termed XYZ Travels you will have a web page with this url: www.xyztravels.com/floridavacations.html
The url or file name is an important indicator to a hunt engine, therefore don’t miss the chance to put your important term either in your main domain name or in your file names.
b. In the title tag
The text that’s displayed in the blue line at the top of your browser is your title tag. The title tag is located in the section of the document. If your main phrase is “Florida Vacations” then the title tag in your html document ought to look one thing like this: Florida Vacations: Florida Vacation Data by XYZ travel
c. Within the Description tag
The description tag isn’t seen on the web page however search engines usually show it because the text that provides the searcher an plan of what your page is about. The outline tag ought to be compelling, and build someone want to click and see your page, whereas conjointly containing the keywords that are in your url and your title tag. An outline tag for this website would possibly look as follows:
d. In the headlines
Just as someone reading a newspaper looks at headlines to search out out what’s important, a research engine robot looks at the headlines of a internet page in order to select up the essential feature of that page. Place your main phrase in an exceedingly headline and place it close to the top of the page. Your headline text ought to be enclosed with special header tags like , , . A headline tag for our hypothetical page may be written as follows: Florida Vacations: Set up Your Vacation Now And Save Cash or Accommodations, Entertainment and Transport in Florida
If you don’t like the planning of the h1 tag, then use a smaller tag, h2 or h3, or modify your site
‘s style sheet thus {that the} h1 tag is displayed in a little font that better matches your body text.
e. In the body text of your page
Your main keywords or key phrase should appear in the primary paragraph of text and in an exceedingly natural method throughout the text and conjointly at the tip of the page. In traditional writing you would initial introduce your subject, then explain what it is concerning and then summarize at the end. Follow this same procedure when you start writing your web page. Pages written in this vogue can automatically have correct keyword density and distribution.
f. In anchor text on your page
Anchor text is that the clickable portion of links on your net page. Suppose you are describing your Florida Vacations and you want to direct your net guests to an within page with a lot of information regarding this subject. Instead of creating a link that claims “click here,” it’d be better to own a link that claims “Click here for more data regarding Florida Vacations” or even higher, the link text will solely be “Florida Vacations” and the “click here” can be rendered as traditional text.
If you follow these search-engine-optimization steps when building your website you will end up with internet pages that are easily understood by your visitors, and simply classified and indexed by search engines.
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