Being in tune with the latest developments in the field of social networking is invaluable both at home and in the workplace. At work, the Human Resources department will use it for retaining and recruiting the best staff. The marketing department will use it as an outreach tool. At home, it connects friends and families. The wise parent will always insist on being ‘friended’ by their children. A pseudonym can be used to conceal the parents’ identities and spare the children from being embarrassed. If your company or organization is hosting an event, inviting social media speakers will be a very popular decision.
According to a recent global survey, well over half of the world’s new chief marketing officers (CMOs) are under-informed and underusing digital social media speakers. They do not track blogs. They do not mine data. They do not track reviews. They feign contempt of networking platforms and the people who use them as a means of covering up their ignorance. One day, they will look up to find the world has passed them by.
Taking advantage of pre-existing communications infrastructure in an effort to promote a brand is known as viral marketing. There are a wide number of methods for transmitting your message. You an use video clips, interactive games, blogs and contests. All of these, and others, when used in combination can be a powerful tool in your organization’s outreach strategy.
Social networking is a good way to establish and manage collaborative efforts. Adding a simple instant messaging tool to your company’s IT set-up can enable productivity by enabling global communications. A problem in Australia can be relayed to the United States via the United Kingdom and be resolved in a matter of minutes.
Maintaining a contact list somewhere in the cyber clouds can prove invaluable. You never know when you are going to need a reference for a new job. Keeping tabs on all your colleagues can be great when you have a problem and need to pick the brains of someone you worked with a year go who might have the answer.
Both internal and globally accessible external networks both have their uses. An internal network makes it easy for colleagues in different countries to collaborate on and access documents. Having a dedicated page on one site and regular updates on another keeps your organization in the public eye. Check out the numbers of followers of the global celebrities, politicians, supermodels, sports figures. Some of them, including the President of the United States, number in the tens of millions.
Digital communications networks are useful for managing events. Whether you are organizing a regional conference or a series of weekly committee meetings, cloud computing enables secure, easy storage of documents, meeting minutes, slide presentations, etc. They also provide a means of tracking attendance and documenting outcomes.
Effective use of social media drives traffic to your website. Keep up to date with evolving trends by inviting a social media speaker to address your organization. You won’t be sorry.
